Reflecting on the Just A Card campaign, the importance of greetings cards in my life, and how I created one of my favourite card designs.
My daughter is a prolific card-maker. She makes them for everyone and every occasion – for each of her classmates at the end of each school year to thank them for being her friend and highlight the best points of their personalities, to say thank you to the family who recently donated their old trampoline to us, to wish friends and relatives a happy birthday. She even designs her own birthday party invitations. She just loves to create, and to express her feelings with a card.
I think she’s developing a bit of a stationery obsession. I don’t know where she gets it from… I’ve had a stock of beautiful cards for years, kept in bag in a drawer. Purchased from uni book shops, in museum shops, in tiny little stationers in small towns, from high street chains offering fantastic designs, from friends running small businesses. Some of these cards were bought with the intention of never actually using them, but still… I know I’m not alone on that one!
With the ever-expanding use of social media, along with sending texts and e-cards plus our increased awareness of the need to protect the environment, cards are becoming a bit of a thing of the past. But there’s nothing like receiving a card through the post. Hearing the thud on the door mat and spotting something personal in the pile of bills and envelopes, peering at the date stamp to figure out where it was posted from and who may have sent it, sliding your finger under the envelope flap to release the card, and opening up the card to read the personal, heartfelt message. I don’t know about you, but the whole experience of receiving a card in the post gives me the warm and fuzzies.
When my partner and I got together, we were living 250 miles apart. I often sent him cards, and he kept every one in a special box. I even have the Valentine’s card he sent me when we first dated as young teens. When my mum was dying of terminal cancer, she wrote me and my sisters our own personal cards, with individual messages and advice for our lives ahead. Again, something I’ll keep forever. When I recently suffered a miscarriage, we received some beautiful cards from loving friends, including the beautiful card pictured bottom left from Jo at Bespoke Verse. Again, these will be placed in a memory box, to be treasured always.
You see, cards may just be pieces of paper, but they can mean so much.
For some gallery and stationery shop owners, cards can mean the difference between staying in business and closing the shop doors permanently, as the founder of the Just A Card campaign discovered. As one gallery owner who was forced to close their shop noted “If everyone who’d complimented our beautiful gallery had bought just a card, we’d still be open”.
And so the Just A Card campaign was born.
As a small business owner selling mostly online, I welcome every order and every sale I receive, no matter how small. If a customer comes to one of my fairs and puts their hand in their pocket for a 50p postcard, it is appreciated. If someone visits my Etsy store in their search for an anniversary card and chooses one of my typewriter cards to be personalised and posted to their loved one, I’m thrilled. Those small purchases mean everything to me. Every sale counts; helping feed and clothe my beautiful family, and giving me the confidence to carry on with what I do.
You don’t need me to tell you about the importance of supporting small independent businesses like mine, so I thought I’d use this post on Just A Card Day to tell you about the production of one of my favourite cards. As a papercutting artist, I don’t offer a huge range of cards – the process of papercutting is super time-consuming and takes many woman hours, so I don’t often make designs with the sole purpose of turning them into cards. That’s not the case with my love letter cards though.
Before I started cutting holes in paper (it’s a real job you know!), I was a journalist and magazine editor. I’ve always been obsessed with words, and have a list of ‘future cuts’ themed around reading and the joy of words which I’ll get round to cutting some day. But one idea I just had to design and turn into a card was a vintage typewriter papercut with a quote that popped into my head one day: “A true love story never ends”. I thought it would work perfectly for a sentimental, romantic card. So I got to work.
As with all of my papercuts, the initial piece began life as a drawing. This one was based on a vintage typewriter I’d seen at Allan Bank, the fabulous National Trust property, which I’d photographed a few years ago with the intention of using as future inspiration. Once the drawing was complete, I got to work on cutting out the piece by hand from grey paper using just my scalpel. After completion, I scanned the finished A3 papercut using my flatbed scanner, before transferring it to PhotoShop (the extent of my computer design abilities!) and adding my wording and space for personalisation.
The majority of my cards are professionally printed elsewhere, but because this was a personalised design, I needed to be able to print it on my own printer using my own recycled card stock. That’s partly why the design is so simple – I wanted a simple aesthetic, but I also needed to make sure I created something my own printer could handle. After printing a few cards off with different names for samples, it was time for some photography and description writing, after which the finished product was uploaded to my Etsy shop. I’ve had a few orders for the love letter card since I first listed it, and every order counts – I just adore the thought of a loved-up couple enjoying a card personalised with their names for their wedding or anniversary, or sent as a little love note through the post!
So that’s my story of Just A Card – from what cards mean to me, to how I make them myself. What’s your story?
Words and images © Melissa Holmes :: HolmesMadePapercuts