They say first impressions count, and we all know what that means when it comes to branding. Whether a company seems modern, luxurious, forward-thinking or dowdy and cheap… It can all come across in the branding they choose.
When Holmes-made first started, back in Summer 2010 as a sideline venture for my sewing projects, a friend designed my very simplistic and custesy logo for me. She did a grand job, but with new ideas and a new outlook on my work for 2014 (and with patchwork quilts a distant memory), it was time to work on a new look for the Holmes-made brand.
All this may sound rather high and mighty, especially since it’s only little old me behind the business, but feeling and looking professional is a big factor in where I want to take Holmes-made in the future. So it was with great delight that I asked friend, fellow papercutter and talented designer Angela of Two10 Design to help out with my rebrand.
Having overseen the redesign of several magazines in my time, I would hope I’ve got a bit of an eye for these things. After an initial attempt at a design incorporating rainbow colours (one of my signature design elements in my work) and brown Kraft paper – it just didn’t work – I decided we should stay with Holmes-made’s purple theme and give it a makeover.
No lovehearts, no swirly writing. Just modern, clean and simple – a little bit fuzzy perhaps with all those curvy edges and that smooth typeface, and all wrapped up in a big berry sorbet hug.
The key colour, incidentally, was based on a nail varnish shade I loved and sent a photo of to Angela (Barry M Berry for those who wish to know!).
Complement that shade with a soft grey and pure white, and I had the perfect colour combination, which can be switched up in years to come if I opt to change the appearance or packaging I use. After discussing my ideas and favourite typefaces, Angela quickly came up with the perfect circular logo, and everything flowed quickly from there, with designs for stickers, business cards, frame cards, thank you notes and all the other important printed items I need to help make the business look smart.
My little brainwave of including beautiful seeded wildflower paper with larger orders, which can be planted in soil and turns into bee-friendly blooms, was a final touch which helped stamp my personality on the brand. It’s what Holmes-made has always been about – spreading love through my art, growing happiness. And now, with this rebrand, I’ll continue to do all of those things but with a smarter, more modern look which is me all over.
Working with Angela was a real pleasure. She understands how to get your vision into a logo and how important it is to have a unified look for your company. She’s skilled and easy to work with – dare I say we made a bit of a dream team.
Customer reaction to the makeover has been fantastic, with a lot of excitement about the colour and also the seeded paper. It’s a brilliant, memorable way of giving my customers a little thank you with their order, and one I’ve really enjoyed putting together. I hope you like the results.